Thursday, 30 May 2013

The latest SEO news following Panda and Penguin updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Search engine optimization as we knew it before changed completely. Webmasters were complaining that their websites lost ranking, had been de-indexed as well as sandboxed. But you don't need to worry about that any longer, we'll clarify the latest SEO news you need to understand within this new era.

Latest SEO news revealed

The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content, spun articles, keyword stuffed content material, and so on. Before Panda, webmasters generally used 1 article and even 40 differents versions of the exact same article for their hyperlinks building campaign, this technique doesn't function any longer. The algorithm after this update is so potent that it could recognize your article's topic by sorting out each feasible keyword, phrase you used in your post. Google is intelligent, when you have crappy content, they'll notice, sooner or later they will.

This update is not that poor, really the answer is quite simple: hire a great writer, create the content material your self, and write for individuals and not for the search engines like google.

And now we introduce to you, the accurate nightmare of all webmasters, Google Penguin update. This really is the real deal, the update that ended thousands of web sites and punished millions. This poor boy is watching the methods you use for developing links to your web site. No more Black Hat Seo, which implies that those "10,000 links each day campaigns" are out of the game for good. Utilizing Black Hat methods is completely forbidden now, all these automatic tools we used to make use of are now practically useless, there are individuals who nonetheless use it but now it has to be almost manual so there is no danger. Even Gray Hat methods are dead. Within this latest SEO news, what Google is attempting to achieve with this update is the fact that Google wants to show top quality, relevant content to its users so why would he rank your Overly-optimized, complete of irrelevant content material web site?

It's all about White Hat techniques now, and it should happen to be that way since the very beginning. The majority of the so known as "SEO experts" had been actually scammers and what occurred to them now? They're out of the business. Before it was very lucrative to create a product (usually ebooks), produce a web site or landing web page and then run the HEAVIEST black hat campaign ever and rank it inside a matter of months. All they cared was about the simple money, not actually caring about how visitors benefited from it. Latest SEO news in a nutshell (tips integrated)

Create a top quality product or service about some thing you are passionate about. We want effective business that keeps the money flowing for many years. In case your product is great enough, you will get cash, do not rush it. Produce a well-designed website to market your product/service. Tip: consist of a weblog inside your website. Google loves new content material, and the very best way to add every day or weekly content is through a blog inside your website. Market your website the right way, White Hat methods only. Quit attempting to take shortcuts because in the lengthy run, they do much more harm than good..

That is it. Now you know precisely what to avoid and what to do. You may also Google "Latest SEO news" for much more suggestions and great practices you are able to apply to your web site.




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