Sunday, 23 June 2013

Why A Good Website Design Will Work

By Erving Massey


The internet has easily become one of the most powerful marketing tools of this era because everyone has access to it. It is for this reason that modern marketers have utilized this vast and powerful tool to make their companies known. However, before bringing the customers in, one must first impress them with a very nice website design.

Of course the primary purpose of a nice design is to make the organization or company look professional. No one is going to trust a site that looks like it was made by a grade school student. Usually, consumers would be judging a company on how nice, attractive, user friendly, and functional its site is.

Now when a viewer looks at the company site, he is already scrutinizing it and making a first impression in his mind. If the company would want the viewer to like the site at first glance, then the colors should be very nice to the eyes. The technique here is that there should be only two or three main colors should be used.

Now when designing websites, it is important to take note that even if the site looks nice, people will not like it if it is hard to use. So that is why designers must always make sure to arrange all of the parts in a way where in the viewers can have an easy time navigating and browsing. In a nutshell, the viewers of the site have to be able to have an easy time finding things they need otherwise they will not visit it again.

Many individuals state that as long as the content of the site is good, design is not a big issue. It is true that the content is what keeps the people but the design and arrangement of even the words is very crucial. The arrangement of the content is extremely important because no potential customer would want to look at words that will hurt their eyes.

As stated above, the arrangement of the wording is very important because no one will want to look at a bunch of words that are not properly put together. So it is important to always avoid wordiness and add a few pictures to spark interest in the potential customer. The key here is to make the content informative but at the same time brief and concise.

Choosing the right font is also a very crucial point that is usually taken lightly. Most amateur designers make heavy use of unorthodox and fancy fonts which actually do look good but do not look professional. For the long articles and such, it is always better to use block letters so that people can understand the words easily. Sometimes, it is good to use fancy fonts but usually fore titles and headers only.

Now if one would take these things into consideration, then he will have no problem making a good website design. Always remember that the website will reflect the company or organization it is representing. If it is done well, then people will believe that the company is credible and professional.




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