Sunday, 14 July 2013

Mobile Marketing Myths Revealed

By Vandana Dhawan


The mobile phone is a very familiar device to our day-today life. Even little kids know what a mobile phone is. However, Mobile marketing is not very much familiar to people especially for businessmen. Many do not know what mobile marketing is. The main reason behind this phenomenon can be some myths hang around mobile marketing. Here we are going to discuss few myths around mobile marketing.

Many believe that mobile marketing is affordable only for the large business organizations. People think that it needs a huge budget. There is no truth behind this, because anyone can launch a successful mobile marketing campaign by having a low budget. You don't need to do mass scale sms campaigns to achieve success. You can send promotional text messages to your existing clients personally and inform them about your discounts and special offers. You can also use your mobile to take orders through messages or phone calls. Try to popularize your mobile number through your clients because they will give your number to people who need your service.

Some businessmen think that mobiles are mostly used by younger generations and it is not possible to market for elders through mobiles. It is not true because mobiles are getting increasingly popular among mature people. Elders use mobiles for their day-today activities including web browsing, email sending, and business activities.

Some people scare to send marketing messages to mobiles because they think that mobile users do not like to receive such messages. This is false because there are many mobile users who subscribe for various messaging services like news and weather forecast. They will say nothing to your marketing messages if you do not send many messages to disturb them unnecessarily. Sending unwanted messages is an unlawful activity. However, it is not illegal if you send them to people who ask to send such messages.

Mobile phones are popular devices all around the world. People use these devices more than the use of computers and televisions. Hence, you have a great chance to market your products to many peoples. It is more powerful than internet marketing. Sometimes, they are more effective than some internet marketing methods like email newsletters.

Some people think that the only way to market through mobiles is text messages. There are many methods to market through mobiles. In addition to text messages, you can also use voice messages, MMS, video calls, web applications, mobile applications, Bluetooth marketing etc. You can use a combination of few marketing methods and launch successful campaigns.

Mobile marketing is beneficial if you use it correctly. It will give you good profits by increasing your sales.

Get a full service marketing agency on board and watch your online and offline advertising work on autopilot.




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