Monday, 21 May 2012

How to Use Ezine Advertising to Make the Most Out of Your Solo Ads

By Marshall Morrison


In order for any website to succeed, it's necessary to have a good amount of traffic. You can use paid or free methods to draw visitors to your site. While some of these work exceptionally well, the others don't give much results. However, some of those methods are proven to drive great traffic numbers every time when they're done right, such as solo ezine ads. No matter what niche you're targeting, you'll be able to find an ezine to advertise in. Advertising in ezines gives you total control about where your ad is placed and how long the ad will run. This allows you to test responses to different ads.

The odds are good that the audience you're reaching out to in your solo ad will be one that is unfamiliar with you. What this means is that you are going to have to quickly work to invoke trust in those who see your ad so they will respond to your offer. How do you exactly do that? Testimonials from happy customers are great way to do this. That's right; when you have strong testimonials from your other customers, it becomes easy for you to convince your prospects about your product. Just a few testimonials is all it takes to get new conversions like crazy.

The next thing you need to do is make your audience an offer they can't refuse. This can be easily done by adding a special bonus, which you can give away to anyone that visits your website and buys your product in a certain time frame. Conversions will improve greatly with an offer like this that generates a sense of urgency. People like bonuses and free offers so this will motivate them. It isn't terribly difficult to create a bonus for your offer when you choose something like a special report or free eBook.

Take the time to check your solo ad with the spam filters to be sure it's not going to be blocked and not reach your audience. Avoid using the types of words that will trigger spam filters, like 'free', 'money' or 'get rich', etc. Work carefully on choosing words that will convey your meaning without tripping a spam filter. After spending time creating your solo ad, the last thing you want is for it to end up blocked or landing in your audience's junk folder.

In closing, your solo ad could deliver some excellent returns if you keep these simple tips in mind. Solo ads give you the perfect way to deliver your product or offer right to those people in your niche's target audience. So consider adding solo advertising in ezines as a part of your overall Internet marketing methods and you'll be pleased by the results you get.




About the Author:



No comments:

Post a Comment