trade shows are an increasingly popular way for businesses of all sizes to reach out to their clients. A successful show can dramatically boost your profile and increase sales. Help to guarantee trade show success with these valuable pieces of advice:
Plan Ahead
The best trade show results come from planning ahead and having a strategy. This will get you on your way to success and the results you want to achieve. Your plan should include staffing of the stand, your budget and the theme of your display.
The most effective way of drawing attention to your brand is with a custom built exhibition stand, so long as your budget permits. The design of your exhibition stand needs careful consideration. These can take some time to construct so ensure you order with plenty of time to spare.
Engage with Existing Customers
Using your existing client base to help grow your business is a simple and easy tip. Ask for their feedback and encourage them to publicise your trade show appearance. Customer testimonials are a great way to demonstrate the quality and success of your products.
Integrated marketing
Make sure you use direct mail and social media marketing to draw attention to your upcoming exhibition. New media makes it easy to keep in touch with existing customers. Social media makes it easy to start a discussion about your appearance at a trade show, whereby you can encourage others to join in. Direct mail can be an effective way for getting prospects to visit your website or Facebook page to get a glimpse of what's to come at your trade show product launch.
See What Your Competition are Doing
Investigate who will be appearing at the show alongside you. Checkout what tactics they are using for promotion. Make sure you make it clear what your unique selling point is and why prospects would be better of buying from you over your competitors.
Make sure you stand out on the day. Creative exhibition stands, giveaways and product demonstrations are a great way of encouraging visitors to your stand. Your main priority is to get a good return on investment (roi).
Follow-up
This is a crucial part of the whole marketing campaign. Collect customer details on the day so you can ask them for feedback on your stand, products and the trade show in general. This is vital information in helping you to make your next trade show appearance even better. If you know what you're doing well - and not so well - you can improve your trade show success every time.
Plan Ahead
The best trade show results come from planning ahead and having a strategy. This will get you on your way to success and the results you want to achieve. Your plan should include staffing of the stand, your budget and the theme of your display.
The most effective way of drawing attention to your brand is with a custom built exhibition stand, so long as your budget permits. The design of your exhibition stand needs careful consideration. These can take some time to construct so ensure you order with plenty of time to spare.
Engage with Existing Customers
Using your existing client base to help grow your business is a simple and easy tip. Ask for their feedback and encourage them to publicise your trade show appearance. Customer testimonials are a great way to demonstrate the quality and success of your products.
Integrated marketing
Make sure you use direct mail and social media marketing to draw attention to your upcoming exhibition. New media makes it easy to keep in touch with existing customers. Social media makes it easy to start a discussion about your appearance at a trade show, whereby you can encourage others to join in. Direct mail can be an effective way for getting prospects to visit your website or Facebook page to get a glimpse of what's to come at your trade show product launch.
See What Your Competition are Doing
Investigate who will be appearing at the show alongside you. Checkout what tactics they are using for promotion. Make sure you make it clear what your unique selling point is and why prospects would be better of buying from you over your competitors.
Make sure you stand out on the day. Creative exhibition stands, giveaways and product demonstrations are a great way of encouraging visitors to your stand. Your main priority is to get a good return on investment (roi).
Follow-up
This is a crucial part of the whole marketing campaign. Collect customer details on the day so you can ask them for feedback on your stand, products and the trade show in general. This is vital information in helping you to make your next trade show appearance even better. If you know what you're doing well - and not so well - you can improve your trade show success every time.
About the Author:
Arranging your future trade show? RB Design & Display specialise in portable, custom built and modular exhibition stands. Get in touch with them today to find out exactly what they can do for you.
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