One of the best ways to get ahead in the business world, where almost everyone has similar qualifications and are fighting for the same cut of the marketplace, is to network. To network your way to the very top, take the sales pressure off. You take the sale pressure off by getting together with your target client in a relaxed social environment other than an office or boardroom. You do not even officially talk business with them - it is possible to network your way to the top one round of golf at a time!
So how do you go about it? Well the first thing you have to do is to identify your potential average client set. What do they do? Where do they socialize? Whether they are of the sport's bar or country club set, once you have identified them, you need to get yourself into the same social circle. Is your potential client set the kind to hang out at art exhibitions? Put your name on the mailing lists of several large galleries so you will be informed of upcoming events. Figure out what charities are supported by your potential client's. Put your name on their newsletter list.
If your research shows the client plays any sport, make sure you can play it or at least talk about the sport before you start inviting the client out! Take some tuition. Same with the arts, do your homework so that the potential client is going to take you seriously! Once you have had some general contact with the client set, you need to become a part of their social set. This is networking at its best. Network your way to the top without sales letters or sales techniques. In most social situations, the conversation will inevitably get around to what you do. This is where you let them know what profession you are in.
In the business world networking is a well-known technique and so by giving somebody your business card, they'll either keep it if they think they might need your professional services at some point, or they'll file it somewhere. If they file it, they probably wouldn't have responded to a sales letter either so there's nothing lost.
Networking your way to the top means going out there and being social. If you've got leadership qualities, you're halfway there! You smile, socialize, and point out that you've got a particular promotion that's popular. You hope they'll rise to the bait and ask about it.
Although you can probably find a training course on networking, the main skills needed are good research techniques and excellent communication ability. The best way to foster these skills is practice, hands on practice getting to know people and genuinely being vested in them and their business. This, along with good people skills, you result in you networking your way to the top in no time!
So how do you go about it? Well the first thing you have to do is to identify your potential average client set. What do they do? Where do they socialize? Whether they are of the sport's bar or country club set, once you have identified them, you need to get yourself into the same social circle. Is your potential client set the kind to hang out at art exhibitions? Put your name on the mailing lists of several large galleries so you will be informed of upcoming events. Figure out what charities are supported by your potential client's. Put your name on their newsletter list.
If your research shows the client plays any sport, make sure you can play it or at least talk about the sport before you start inviting the client out! Take some tuition. Same with the arts, do your homework so that the potential client is going to take you seriously! Once you have had some general contact with the client set, you need to become a part of their social set. This is networking at its best. Network your way to the top without sales letters or sales techniques. In most social situations, the conversation will inevitably get around to what you do. This is where you let them know what profession you are in.
In the business world networking is a well-known technique and so by giving somebody your business card, they'll either keep it if they think they might need your professional services at some point, or they'll file it somewhere. If they file it, they probably wouldn't have responded to a sales letter either so there's nothing lost.
Networking your way to the top means going out there and being social. If you've got leadership qualities, you're halfway there! You smile, socialize, and point out that you've got a particular promotion that's popular. You hope they'll rise to the bait and ask about it.
Although you can probably find a training course on networking, the main skills needed are good research techniques and excellent communication ability. The best way to foster these skills is practice, hands on practice getting to know people and genuinely being vested in them and their business. This, along with good people skills, you result in you networking your way to the top in no time!
About the Author:
James Malinchak, Highlighted on ABC's Hit Television Show Secret Millionaire, is recognized as by many experts as the World's #1 Big Money Speaker Coach and Trainer. For Absolutely free Video Trainings on how to receive money to speak and ways to be a motivational speaker, visit www.BigMoneySpeaker.com.
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