Thursday, 4 April 2013

The Road To A Successful Retail Shop Launch

By Amy Alvarez


The first day or so-called grand opening' of a retail shop doesn't just mark the realisation of a dream but also signals the shop's debut into the market. This is the affair where the business earns its preliminary reviews; these critiques can either make or break the shop's future. Simply put, a shop's grand opening is an important event that calls for thorough preparation. So, if you are opening your shop soon, below are recommendations on how you can have a great opening day.

Plan early. Admittedly, preparing for a shop's grand opening isn't a simple task. Unless you want to be under so much stress or risk the success of the event, it is best to begin your preparations at least three to four months before the set schedule. Why do you need to plan early? It is for the simple reason that there are several subtasks you should take care of (prepping the venue and contacting suppliers) to put together a successful opening day.

Choose excellent suppliers. List down the suppliers and service providers you need for the event and ask for referrals from friends. In this kind of event, the usual suppliers tapped are caterers, tables & chairs rental companies and flower shops. Also, never fail to search for a trusted generators rental company. Basically, getting the services of a company that offers Generators for rent is one of the best ways to ensure that power interruptions won't ruin your event.

Invite guests. Besides friends and potential clients, make sure you invite distinguished personalities and media people. This step can improve your shop's credibility; it may even earn your event media coverage. When it comes to sending invites, do this five to six weeks before the event. Also, never fail to confirm your guests' attendance.

Generate buzz. Come up with a compelling reason as to why people cannot miss your opening. Furthermore, make the event amazing enough for them to rave about it to their friends. Some of the things you can do to achieve these are to hold games during the event and give keepsakes. Bear in mind, this grand opening is an excellent opportunity to make people start talking about your business.




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